PROFESSIONAL PROGRAM IN DIGITAL MARKETING

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BEST DIGITAL MARKETING COURSES

Digital Marketing Training Programs specially designed for Students, Job-Seekers, Working Professionals, and Entrepreneurs.

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Why Digital Marketing is Important?

Digital marketing is one of the most in-demand skills today. Businesses are rapidly adopting digital channels to reach out to their customers, and they need professionals who can help them navigate these new waters. There is a huge demand for digital marketing skills, and this is only going to grow in the future. Digital marketing offers an incredible opportunity for businesses to reach a wider audience, and for professionals to build careers in an exciting and growing industry.

Why Digital Marketing is Booming?

DIGITAL MARKETING TRAINING PROGRAMS

PROFESSIONAL PROGRAM IN DIGITAL MARKETING

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POST GRADUATE PROGRAM IN DIGITAL MARKETING

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ADVANCED PROGRAM IN DIGITAL MARKETING & GRAPHIC DESIGN

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CERTIFICATION IN WEBSITE DESIGNING THROUGH WORDPRESS

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CERTIFICATION IN SEO

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CERTIFICATION IN GOOGLE ADS

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CERTIFICATION IN SMM/ SMO

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CERTIFICATION IN YOUTUBE MARKETING

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CERTIFICATION IN AFFILIATE MARKETING

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CERTIFICATION IN CONTENT MARKETING

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CERTIFICATION IN LEAD GENERATION

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COURSE CURRICULUM

Key Highlights

  • What Is Digital Marketing? Need, Benefits, future scope of DM. Case Studies, Practical and more.
  • WordPress Hosting and installation options. Configuring WordPress Setup Options. Plug-ins and adding content. Live WordPress Project and more.
  • Importance of blogging. How to select your niche, themes, and plugins. Methods of earnings through Blogging.
  • On-Page SEO, Off-Page SEO, Local SEO, and Technical SEO.
  • How to rank business locally in Search Engines.

Elements required for landing Page. Creating sales funnels using Landing Page. Monetization Strategies.

Google Webmaster Tool. Google Analytics Tool. Content Performance Analysis. SEO check points and more.

How to create an account. Integrate with Blog/ website. Account optimization. Fix Errors.

Understanding File Manager Functions. Root Directory. Important Files and Folders.

Social Media Tools. Choosing best Social Media Platforms for Marketing. Optimize Social Media Campaigns to Promote growth and more.

Objective Of Content Marketing. Content Marketing Strategy. Plan content for different marketing channels. Create Content Calendar.

Why E-Mail Marketing Is Necessary? Popular Email Marketing Software’s. Email Marketing Goals. Best Ways To Target Audience And Generate Leads. Email Marketing Strategy. Automation Techniques.

Need of paid advertisement. Google Ads v/s PPC. Keyword Match Types. Keyword research tools. Keyword planning strategies. Remarketing Ads. Campaign Performance Analysis.

Why ORM Is Important? Understanding ORM Scenario. Different Ways To Create Positive Brand Image Online. Step By Step Guide To Overcome Negative Online Reputation. Preventive measures in ORM.

What Is Lead Generation? Best Way To Generate Lead. How To Generate Leads From – LinkedIn, Facebook, Twitter, Direct Mail, Blogs, Videos, Infographics, Webinar, Strong Branding, Media. Tips To Convert Leads To Business. Measure And Optimize.

Introduction to Market Research. Market Research Importance, Uses and Ethics. Market Research Instruments. Market Research Process.

  • How to select objectives. Which bid type works? Audience Targeting. Placement Platforms. Deep Analysis of Headline, description, Call to Actions. Performance Analysis.
  • How to select objectives. Audience Targeting. Placement Platforms. Dimensions of Graphics. Keyword Planning according to Ad Groups.
  • How to select objectives. Different Video Ads Formats. In-stream Ads, Out-stream Ads, Discovery Ads, Bumper Ads. A/B Testing. Campaign Performance Analysis.
  • How to select objectives. Connect Merchant centre with Google Ads. Using Ad Extensions wisely. Campaign Performance Analysis.
  • Pre-Requisite for E-commerce. Understanding of Products/ Services. Understanding of B2B and B2C Industry Audience. Payment Gateway, Shipping Methods, Track Order, etc.

What Is Affiliate Marketing? How it works. Different Ways To Do Affiliate Marketing. Top Affiliate Marketing Networks& Strategies.

Inbound Marketing Terminologies. How to use Pull Marketing? Buyer’s Journey Steps. Set KPIs. Learn how to attract potential customers into the conversion funnel.

Need and scope of Video Marketing in 2021. Strategies for Video Marketing. Marketing through YouTube. Channel Optimization.

Fundamentals of Mobile Marketing. Different types of Mobile Marketing. Tools to create mobile Apps. Reviews and downloads. Organic promotions of app and Analysis.

Factors affecting ASO. On Page App Store Optimization. Elements in ASO (Title, description, screenshots, images). Google Play Console. Monetize App.

Market Research. Competitor Analysis. Prioritize content marketing platform and strategy. Check milestones achieved. Marketing Automation Tools.

Various Case Studies & History. Creating Landing Page. Sign up & Pop-Up forms to collect Leads. Work on Live Project with- Keyword Placement, Title Creation, Meta Tag Creation, and Meta Description Creation and more

Getting Freelancing Projects Online. Create Profile on Upwork, freelancer and more. Create Audit file. How to get your first client.

Give Effective Presentations. Preparation for Interviews. Prepare own work to show it to clients. Industry Visits/ Internship. Mock Interviews with Industry Experts.

20+ International Certificates. Google, SemRUSH, and HubSpot, FaceBook, etc.

Marketing Automation ways. Strategies to Automate Marketing Operations. Lead Nurturing Workflows.

Use FB and Google Customer- retargeting. How to create re- marketing Audience. Measurement and Analytics.

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who should do this course?

12th Pass Students

In the world, students just cannot learn Any new skill they develop, any new ideas and content they create can always be used: this program helps you know how to do the same.

Job-Seekers

According to a survey, digital marketing profession is going to be on the top to hire professionals. Almost all the top companies are desperately looking for skilled professionals of digital marketing to hire.

Working Professionals

Add value to your skill to open gates for multiple opportunities. Work as part time or freelancer and earn extra income.

Entreprenuers

The young promising business owners & entrepreneurs can practically learn about this phenomenon to promote their business and efficiently manage their agency.

Certificates We'll Prepare You For

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Benefits of Learning Digital Marketing

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