Most Advanced Google Ads/ PPC Course

Fetch More Traffic and Leads by Learning the Advanced Bid Strategies

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Program Objective

Google Ads is an online advertising platform that allows businesses to advertise their products and services on Google’s search engine and other websites. These are used by businesses of all sizes to reach new customers and grow their business. Google Ads can be a very effective way to reach potential customers who are searching for what you offer.

Google Ads are used in order to generate leads through Google’s paid search platform. It allows businesses to create ads that will appear on Google search results pages when potential customers search for relevant keywords. Google Ads is an effective way to reach out to potential customers who are actively searching for the products or services that your business offers. By creating well-crafted Google Ads, businesses can increase their visibility and attract more leads. It is a powerful tool that can help businesses grow their customer base and generate more sales. There are many benefits to learning Google Ads and PPC, including the ability to:

Who Is This Program For?

 12th Pass, Under Graduates, Graduates, and Working Professionals, Website Designers and Developers, and Entrepreneurs

Top Skills You Will Learn

Search Ads, Shopping Ads, Display Ads, Performance Max Ads, Video Ads, and more

Job Opportunities

PPC Specialist, PPC Project Manager, Google Ads Consultant, Media Planner, and more

PROGRAM OVERVIEW

Google Ads are used in order to generate leads through Google’s paid search platform.

Duration: 1 Month

  • Introduction to Paid Ad
  • Need of paid advertisement
  • What is Google Ads?
  • What is Adgroups?
  • Google Ads v/s PPC
  • Keyword Match Types
  • Ad Extensions
  • Keyword research tools
  • Keyword planning strategies
  • What are campaigns?
  • Types of campaign- search ads, display ads, video ads., shopping ads.
  • CTR & it’s importance
  • User Journey of Google Ads and it’s bidding process
  • Remarketing Ads
  • Campaign Performance Analysis

Report Insights

  • How to select objectives
  • Which bid type works?
  • Audience Targeting
  • Placement Platforms
  • Deep Analysis of Headline, description, Call to Actions
  • Using Ad Extensions wisely
  • Keyword Planning according to Ad Groups
  • A/B Testing
  • Campaign Performance Analysis
  • How to select objectives
  • Which bid type works?
  • Audience Targeting
  • Placement Platforms
  • Deep Analysis of Headline, description, Call to Actions
  • Using Ad Extensions wisely
  • Dimensions of Graphics.
  • Keyword Planning according to Ad Groups
  • A/B Testing
  • Campaign Performance Analysis
  • How to select objectives
  • Different Video Ads Formats
  • In-stream Ads, Out-stream Ads, Discovery Ads, Bumper Ads
  • Which bid type works for different Ads format
  • Audience Targeting
  • Placement Platforms
  • Deep Analysis of Headline, description, Call to Actions
  • Using Ad Extensions wisely
  • Keyword Planning according to Ad Groups
  • A/B Testing
  • Campaign Performance Analysis
  • How to select objectives
  • Connect Merchant centre with Google Ads
  • Different Ads Formats
  • Which bid type works for different Ads format
  • Audience Targeting
  • Placement Platforms
  • Deep Analysis of Headline, description, Call to Actions
  • Using Ad Extensions wisely
  • Keyword Planning according to Ad Groups
  • A/B Testing
  • Campaign Performance Analysis
  • Connect Play Store/ App Store with Google Ads
  • How to select objectives
  • Target goal App Installs or In- app Actions
  • Audience Targeting
  • Placement Platforms
  • Deep Analysis of Headline, description, Call to Actions
  • Using Ad Extensions wisely
  • Keyword Planning according to Ad Groups
  • A/B Testing
  • Campaign Performance Analysis

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Career Opportunities

One of the great things about learning Google Ads is that it opens up a whole world of career opportunities. Here are just a few of the jobs that you could pursue after completing a Google Ads course:

  • PPC Manager

    A PPC manager is responsible for overseeing and managing pay-per-click advertising campaigns. As a PPC manager, you would be responsible for developing campaigns, conducting keyword research, managing budgets, and tracking results.

  • PPC Specialist

    A PPC specialist is similar to a PPC manager but with a more focus on the technical aspects of running a pay-per-click campaign. As a PPC specialist, you would be responsible for tasks such as building campaigns, conducting keyword research, managing budgets, and tracking results.

  • PPC Analyst

    A PPC analyst is responsible for analyzing pay-per-click campaigns and providing recommendations for improvement. As a PPC analyst, you would be responsible for tasks such as conducting campaign audits, analyzing data, and making recommendations.

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